About Lauren
A personal return to style.
SOTO was founded by Lauren Robledo, a Louisiana native now living in Puerto Rico. With a background in nutrition and wellness, Lauren has always been drawn to the way clothing, ritual, and self-expression shape the way women experience everyday life.
From a young age, Lauren was captivated by clothing — changing outfits multiple times a day, experimenting with combinations, and discovering how style could tell a story without saying a word.
As life evolved, motherhood, education, career, and responsibility took priority. Like many women, she found herself moving through life in clothing that fit the pace of her days, but did not always reflect who she was inside.
Years later, through love, support, and a renewed connection to creativity, Lauren found her way back to fashion — not as performance, but as self-recognition.
SOTO became the result of that return.
Personal Philosophy
Thoughtful by nature
Lauren’s approach to SOTO mirrors the way she approaches life: with curiosity, intention, and care. Each piece is selected slowly, personally, and with conviction.
If she would not wear it herself, it does not belong in the edit.
SOTO is not about becoming someone else.
It is about reconnecting with the woman you already are.